![]() Like dating, those early interactions with a prospect determine whether the relationship will continue, or whether it will go dark right then and there. Sales gets compared to dating all too often, with good reason. ![]() Naturally, they want to know where they can learn more about how your product or service can help their business. They have a problem, and you have the perfect solution. No matter where they’re from or what they’re there for one thing you know for sure from this meeting is that they’re interested in your company. Hey, maybe their office is a couple of blocks away from yours. Maybe they’ve flown cross-country to attend the conference. It’s like they’ve jumped right out of a lead intelligence report, put on a suit, and walked over to shake your hand. Picture this: You’re at a conference, and you’re having a conversation with your ideal buyer persona in the flesh. ![]()
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